With the new year just around the corner, Euthalia Fragrances is gearing up for a January filled with prestigious events that mark the beginning of an exciting year for the Genoese maison. Among the most important international appointments in the home decor, design, and fragrance sector, two unmissable fairs stand out: Maison&Objet in Paris and Milano Home in Milan.
Maison&Objet: The Essence of Luxury in Paris
From January 16 to 20, Euthalia Fragrances will take center stage at Maison&Objet, a prestigious fair established in 1995 that brings together the best in design and home furnishings worldwide. Held at the Parc des Expositions de Villepinte in Paris, the fair is a global benchmark for industry professionals drawn to its unique atmosphere and exceptional quality of exhibitors.
The Genoese maison will welcome visitors to its stand located in Hall 5A – P35, positioned along the renowned red carpet, the most prestigious corridor of the exhibition. This prime location underscores the international recognition of the brand as a leader in luxury home fragrances.
The design of the stand will fully reflect Euthalia Fragrances’ distinctive style: a masterful interplay of lights and fabrics that embodies the concept of wall dematerialization, evoking the lightness of fragrance while exuding elegance, class, and minimalist design. Every detail is meticulously curated to offer visitors an unforgettable sensory experience immersed in the refined atmospheres of its exclusive fragrances. It will also be the perfect opportunity to unveil the first major innovations of 2025, featuring two new fragrances: the first, a fruity, fresh, and elegant composition; the second, more intense and bolder, blends refined oriental and exotic influences, offering a unique olfactory journey.
exciting
Milano Home: Innovation and Style in the Heart of Italy
After Paris, Euthalia Fragrances will head to Milan to participate in Milano Home, a major event that represents a cornerstone of the Italian home decor scene and attracts thousands of international visitors every year. The event will take place from January 23 to 26 at the Rho Fiera exhibition center. This fair promises to be equally significant, with the brand once again taking center stage internationally.
Euthalia Fragrances’ stand will be strategically located in Pavilion 1 – B35 C36, within a high-visibility exhibition route. In this context as well, the stand will utilize lights and fabrics to convey the brand’s lightness and refinement, with variations carefully designed to suit the uniqueness of Milano Home.
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Two New Olfactory Creations to Start the New Year with Style
Both events provide the ideal stage for the launch of the first two fragrances of 2025, crafted to amaze and captivate the international audience. These two new home fragrances, which will be revealed during the fairs, promise unprecedented sensory experiences: one, a fruity and fresh scent embodying elegance and delicacy; the other, an intense and bold composition blending oriental and exotic influences.
The new fragrances will stand out for their sophistication, the refinement of their olfactory notes, and their ability to create a unique atmosphere in any space. They are just the prelude to a year full of new launches and ambitious projects, destined to consolidate the brand’s position as an international icon in the home fragrance sector.
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An Invitation to Discover the Future of Olfactory Design
Attending Maison&Objet and Milano Home is not just a chance to present new products but also an opportunity to meet clients, industry professionals, and fragrance enthusiasts from all over the world. Euthalia Fragrances’ stands will be places of encounter, exchange, and inspiration, where olfactory design meets a taste for beauty and a desire for innovation.
Every detail is designed to create an immersive experience: from floral compositions evoking the olfactory notes of the fragrances to the scenic effects of lights and fabrics transforming the stand into a unique space, to the warm welcome of the team, always ready to reveal the secrets of the new creations’ olfactory pyramids.
2025: A Year of Growth and Innovation
With participation in Maison&Objet and Milano Home, Euthalia Fragrances ushers in a year poised to be rich with challenges, successes, and innovations. The Genoese maison continues to aim high, with the ambition to solidify its role as a global reference in the home fragrance market.
2025 is not just a new beginning but a confirmation of the growth path undertaken by the brand, combining artisanal tradition, innovation, and an international vision. We invite you to join us on this journey—in Paris, Milan, and wherever Euthalia fragrances can transform spaces into places of beauty and emotion.
Mark these dates and come visit us: we look forward to sharing emotions, inspiration, and innovation with you, turning 2025 into an unforgettable olfactory journey.