From January 16 to 20, 2025, Euthalia Fragrances once again shone among the key players at Maison&Objet, the international event dedicated to lifestyle, design, and decoration, held at the Parc des Expositions de Villepinte, Paris. This year as well, the Genoese maison confirmed its exclusive position along the red carpet, the prestigious corridor that hosts the most iconic and innovative brands in the industry.
Our stand, designed to offer a unique sensory experience, welcomed visitors from all over the world, captivating them with the interplay of lights, the elegance of fabrics, and the refined color choices that characterized the exhibition space. The stand, with its minimalistic design that embodies Euthalia Fragrances’ identity, was conceived to represent the lightness and elegance of perfume. The interplay of lights, fabrics, and colors was a conceptual representation of the dematerialization of walls. Designed by Filippo Gavazzi, co-founder of Euthalia Fragrances and architect, it impeccably expressed the essence of the brand, offering visitors an immersive and exclusive experience.
Regarding the stand’s concept, Filippo Gavazzi stated: “We wanted to create a space that was not just an exhibition but an experience where perfume becomes the absolute protagonist. The walls, conceived as ethereal elements, suggest the idea that fragrance knows no boundaries but spreads freely in space, just as our scents do.”
The Olfactory Innovations: Silken Pear and Oud Rubis
Maison&Objet 2025 was the perfect occasion to unveil two new olfactory creations from the Euthalia Fragrances collection, two scents that embody the continuous pursuit of balance between innovation and sophistication:
– Silken Pear: A fragrance that expresses delicacy and lightness, thanks to the fusion of the fruity freshness of pear with the sophisticated softness of transparent floral notes. A perfect balance between sweetness and freshness, immediately captivating the most refined noses and those attentive to new olfactory trends.
– Oud Rubis: A scent that combines exotic charm and enveloping character. The tropical note of passion fruit merges with the depth and intensity of oud, creating a powerful and seductive olfactory symphony. A contrast designed to enhance warmth and sensuality, making it a perfect fragrance for elegant and sophisticated spaces.
Both fragrances are the result of months of research and experimentation, aimed at creating scents distinguished by character and persistence. Their presentation was met with immediate success among visitors, confirming the evolution and enrichment of the Euthalia collection with increasingly exclusive proposals.
The Most Beloved Fragrances Among Visitors
During the fair, Oud Rose and Nefertiti Oud reaffirmed their great success, once again establishing themselves among the brand’s most loved fragrances. However, the new creations, along with special editions such as Genova, Duomo Milano, and Bianco d’Alba, also attracted significant attention, thanks to their fascinating stories and refined compositions.
Particular interest was also dedicated to the Raku Collection, a the exclusive line distinguished by the beauty and uniqueness of their vessels. Each piece, crafted using the artisanal technique inspired by Japanese raku tradition, is unique and unrepeatable, transforming fragrance into a true design object. A perfect fusion of aesthetics and olfactory art, which captivated many visitors and industry professionals.
An International Event for New Synergies
Maison&Objet is not only an excellent showcase for the world of design and perfumery but also a unique opportunity to meet and connect with industry professionals, buyers, designers, and enthusiasts from all over the world. The constant flow of visitors to Euthalia Fragrances’ stand testified to the growing interest in the brand, not only among loyal admirers but also among new audiences fascinated by the quality and unique identity of our fragrances.
During the fair, we had the pleasure of welcoming international distributors, luxury boutique buyers, and interior designers, interested in exclusive collaborations to bring our creations to increasingly prestigious markets. Maison&Objet thus confirms itself as a strategic event for developing new business relationships and expanding the brand on a global scale.
See You in September 2025
We conclude this edition with great satisfaction and excitement for the new opportunities that emerged during these five days of the fair. Euthalia Fragrances continues its journey toward excellence, remaining faithful to its mission: offering luxury fragrances capable of evoking emotions and transforming every space into a unique sensory experience.
The next appointment is already set for September 2025, when we will return to Paris for a new edition of Maison&Objet. We are ready to amaze once again with new creations and an ever more refined vision of the world of home fragrances.
Stay tuned for all the latest updates!