From January 23 to 26, 2025, Euthalia Fragrances brought its exclusive olfactory experience to Milano Home, the premier event for home decor, design, and lifestyle, held at the Rho-Fiera Milano exhibition center. This edition attracted a broad audience of professionals and enthusiasts seeking unique products capable of enhancing the aesthetics and character of their spaces.
Following the success of Maison&Objet, the Genoese maison introduced a space in Milan that fully reflects its philosophy: fragrances that become an integral part of interior design, embodying elegance and sophistication.
An Immersive and Sophisticated Exhibition Concept
Situated in one of the most strategic areas of the fair, the Euthalia Fragrances stand stood out for its ability to transport visitors into an enveloping sensory experience. The meticulously designed space emphasized the lightness and depth of the fragrances through refined materials, transparent elements, and carefully calibrated lighting, perfectly aligned with the brand’s minimal and sophisticated aesthetic.
The project, curated by architect and co-founder Filippo Gavazzi, transformed the environment into a true olfactory installation. “We wanted to create a fluid space where fragrance was not just perceived but truly experienced. Every element of the stand was designed to enhance the connection between matter, light, and scent, bringing to life a unique sensory journey.” Gavazzi commented.
New Olfactory Creations: Silken Pear and Oud Rubis
Milano Home also served as the official launchpad for Euthalia Fragrances’ two new 2025 creations:
– Silken Pear, a sophisticated composition that enhances the sweetness of pear with delicate transparent floral notes, evoking a light and luminous atmosphere.
– Oud Rubis, a bold and enveloping essence that intertwines the exotic note of passion fruit with the deep sensuality of oud, creating an intriguing and refined contrast.
Both fragrances received enthusiastic acclaim from visitors, reaffirming the brand’s ability to explore new olfactory territories while maintaining its distinctive identity of discreet and sophisticated luxury.
Most Loved Fragrances: From Special Editions to Fresh Spring Notes
In addition to the new creations, Euthalia Fragrances signature scents continued to captivate Milano Home visitors. Oud Rose and Nefertiti Oud remained among the most cherished compositions, while special editions Genova, Duomo Milano, and Bianco d’Alba intrigued attendees with their evocative stories and unmistakable quality.
With spring approaching, interest also shifted towards fresher and more luminous fragrances, perfect for the upcoming season. Blue Zest, Herbes Sauvages, Zanzibar, and Ficus Apuliae were particularly sought after, thanks to their vibrant and natural accords, bringing a breath of freshness and vitality to interior spaces.
Raku Collection: The Uniqueness of Diffuser Vases
Significant attention was drawn to the Raku Collection, a line of diffusers crafted using the traditional Japanese raku ceramic technique. Each vase is a one-of-a-kind piece, featuring unique textures and shades, transforming home fragrance into an artistic experience.
The craftsmanship of this collection captivated many visitors, including designers and retailers looking for objects with high aesthetic and symbolic value, capable of enriching spaces with a discreet yet refined presence.
Milano Home: A Crossroads of Opportunities
Milano Home once again proved to be a strategic platform for developing new collaborations and forging connections with buyers, retailers, and interior designers from around the world. The dialogue between fragrance and design continues to grow stronger, and the event allowed Euthalia Fragrances to further solidify its presence in the high-end home fragrance landscape.
With an eye on upcoming international trade events in September, Euthalia Fragrances continues its journey of innovation and aesthetic research, ready to once again surprise with new olfactory creations.
Stay tuned for all the latest updates!