From September 19 to 24, 2024, the beautiful setting of the Fiera di Genova hosted the 64th edition of the Genoa Boat Show, an internationally renowned event that annually attracts sea enthusiasts, luxury lovers, and professionals from the nautical sector. Amidst high-end yachts and breathtaking sailboats, one presence stood out for its perfect combination of elegance and innovation: the Euthalia Fragrances stand.
The Genoese brand successfully recreated the magic it had showcased at Maison&Objet, bringing its unique vision to this open-air event, featuring sophisticated lighting effects and luxurious fabrics. Despite the maritime context, Euthalia Fragrances‘ stand blended seamlessly with the environment, merging avant-garde design with an atmosphere that highlighted the surrounding natural beauty. This elegant and immersive setup attracted not only curious visitors but also connoisseurs seeking a complete sensory experience.
Once again, the undisputed stars of the event were the Euthalia home fragrances, which transformed the air of the fair into an extraordinary olfactory experience. Among them, the iconic Genova fragrance stood out, paying homage to the city and its land with fresh notes of basil and aromatic herbs. A bouquet that celebrates the rich history and culture of Liguria, evoking the warmth of the Mediterranean in anyone who breathes it in, turning every space into a refuge of freshness and authenticity.
Alongside Genova, another fragrance captured the hearts of visitors: the 2024 novelty, Oud Rose. This stunning creation combines the exotic depth of oud with the delicacy of rose and the spicy warmth of saffron, in a perfect blend that left both perfume enthusiasts and novices speechless. The intensity and elegance of Oud Rose brought a new dimension to the maison’s portfolio, confirming it as one of the most appreciated scents of the event.
A tribute to the sea was also present with Blue Zest, a marine fragrance designed specifically for sailing lovers. Fresh and vibrant, Blue Zest transported visitors straight to the waves, with lively notes evoking the energy and freedom of the ocean. Perfectly aligned with the atmosphere of the Genoa Boat Show, Blue Zest enchanted those who see the sea not just as a place but as a lifestyle.
The novelties weren’t the only fragrances to win over the public at Salone Nautico: alongside Genova, Oud Rose, and Blue Zest, the entire collection garnered great success and appreciation. Particularly, the other 2024 novelty, Muse Tuberose, was a true floral triumph, with its seductive notes of tuberose enchanting visitors and offering an intense and refined olfactory experience.
At the same time, the freshness of Zanzibar, with its vibrant and sunny notes, transported those who experienced it to exotic and distant atmospheres, awakening feelings of energy and vitality. The maison’s beloved classics, such as Cashmere Delight and Fleur de Bali, with their delicacy, continue to be among the favorites of Euthalia’s loyal customers. Lastly, the enveloping warmth of Jasmine and Berries added a touch of sweetness and depth, providing a sense of comfort and harmony, perfect for those seeking fragrances that both move and soothe.
Euthalia Fragrances‘ participation in the Genoa Boat Show fits into a September full of successes for the maison. After Maison&Objet and now the Boat Show, the company has strengthened new collaborations and international contacts, preparing for the launch of a new, fantastic project to be unveiled in early October.
The year 2024 is proving to be one of great satisfaction for the Genoese brand, which continues to amaze with its ability to blend art, nature, and innovation in its olfactory creations. The success at the Boat Show is further confirmation of this: an unforgettable experience that left a lasting impression on the hearts of all who visited the stand. We eagerly await the next surprises the maison has in store for us!