October 2020 marked another significant chapter for Euthalia Fragrances in the context of international fairs, with our participation at the 60th Genoa International Boat Show, held from October 1st to 6th.
In a year marked by challenges and restrictions due to the global pandemic, the Genoa Boat Show shone as a beacon of excellence, being the only international nautical event to be realized. This special and extraordinary edition offered Euthalia Fragrances a unique opportunity to once again be a protagonist with our “Genova” fragrance, proudly chosen as the official essence of the event.
Our presence at the 2020 Boat Show took on particularly relevant significance, not only for the prestige of participating in such a high-caliber event but also for our active contribution to the safety and well-being of the participants. Euthalia Fragrances provided the hand sanitizer stations located along the fair’s path, enriched with our exclusive fragrance, thus combining protection and olfactory pleasure in a gesture of daily necessity.
However, the highlight of our participation was the presentation of the “Raku” collection, an absolute novelty in our catalog. This limited edition brought a breath of luxury and uniqueness to the Boat Show, offering extraordinary artifacts, unique pieces that embody the fusion of art and scent. The Raku collection represents a revolution in the concept of stick diffusers, elevating them to true luxury home decor objects. Each piece, associated with our unmistakable fragrances, tells a story of beauty, craftsmanship, and innovation.
The event’s success and the enthusiastic participation of the audience further consolidated Euthalia Fragrances’ presence in the nautical world, underlining our ability to adapt and shine even in challenging contexts. The extraordinary organization of the Genoa Boat Show ensured the event’s safe conduct, reaffirming its role as the primary reference point for the nautical sector in Europe.
In conclusion, our experience at the 2020 International Boat Show was not just an opportunity to confirm the quality and exclusivity of our fragrances but also to demonstrate our commitment to safety and innovation. Euthalia Fragrances continues on its journey, carrying forward the mission of enriching every environment with essences that tell stories of passion, art, and dedication. The Genoa event represented a precious moment, allowing us to navigate safely toward new horizons, ready to face future challenges with creativity and resilience.