On the afternoon of June 20th, 2022 the magnificent Giacomo Arengario Terrace, offering unparalleled views over the heart of Milan, played host to a milestone event for Euthalia Fragrances: the launch of “Duomo Milano” fragrance.
This prestigious initiative, born from a collaboration with Mediaset Brand Extension and Veneranda Fabbrica del Duomo, aims not only to support the restoration of one of Italy’s most emblematic monuments but also marks a significant advancement in creating cultural heritage olfactory identities.
Duomo Milano is more than just a fragrance; it symbolizes timeless sophistication and elegance. It’s an olfactory masterpiece, created in partnership with the Veneranda Fabbrica del Duomo, that captures the spirit of Milan Duomo through mysterious incense notes that weave into a composition of spicy, woody, and amber accords. This journey takes you on a sensorial adventure among the soaring spires and rugged walls of the Cathedral, paying homage to the majesty and grandeur of Milan’s architectural wonder.
The launch event was designed as a comprehensive olfactory journey, with the Giacomo Arengario Terrace set up to fully immerse guests in the universe of “Duomo Milano”. Following introductory remarks by Martino Gavazzi and Fulvio Pravadelli, the highlight of the refreshment was the introduction of a gelato that replicated the “Duomo Milano” fragrance, created in collaboration with Michelin-starred chef Ivano Ricchebono. This culinary creation left guests overwhelmingly delighted, showcasing Euthalia Fragrances’ innovative approach to exploring fragrance possibilities.
Reflecting on Euthalia Fragrances’ mission, the “Duomo Milano” event not only signifies the launch of a new scent but also underscores the brand’s ambition to tie fragrances to cities and monuments, creating olfactory identities that pay tribute to cultural heritage through a sense often overlooked: smell. “Duomo Milano” fits into a broader context of projects Euthalia Fragrances has embraced, such as creating a fragrance dedicated to Genoa, and anticipates future initiatives that will continue to explore the connection between art, tradition, culture, and smell.
In conclusion, the “Duomo Milano” fragrance launch was not just an occasion to celebrate Euthalia Fragrances’ latest creation but also highlighted the potential of fragrances to tell stories, evoke emotions, and enhance cultural heritage. With Duomo Milano, Euthalia Fragrances is paving new paths in the fragrance industry, promising to keep surprising and innovating, taking the art of perfumery to new and unexplored horizons.