From September 7th to 11th, Euthalia Fragrances marked a decisive moment in its brand development and positioning at the September edition of Maison&Objet, the world’s most prestigious home decor trade fair, held at the Parc des Expositions de Villepinte in Paris.
Euthalia Fragrances’ participation to the September 2023 Maison&Objet edition was particularly significant, featuring a booth that revolutionized the traditional concept of exhibition space.
The design of the Euthalia booth represented a true dematerialization of walls, with an interplay of lights and fabrics cascading from a height of 4.75 meters, creating a warm and inviting atmosphere through the use of light and warm colors. This architectural choice not only drew attention for its uniqueness but also perfectly framed this year’s major new release: the Raku Collection.
The Raku Collection, created in collaboration with master ceramists, features a series of raku ceramic vases, handcrafted to blend traditional craftsmanship with contemporary design. Each piece in the collection is unique, available in eight different models in magnum sizes of 2500 ml and 3750 ml, inspired by major international cities and exotic locations, and paired with our fragrance refills. These luxury home decor items further elevate the profile of Euthalia’s exceptional fragrances, offering home decor enthusiasts and designers unique pieces of high aesthetic and olfactory value.
The exceptional design of the booth and the exclusivity of the new collection represented a turning point for the maison, attracting a niche and high-profile audience. The September edition of Maison&Objet confirmed the significant global expansion of the brand and further strengthened the image of Euthalia Fragrances as a leader in the luxury fragrance sector.
With great success and positive feedback from visitors and industry professionals, Euthalia Fragrances is already looking forward to the January 2024 edition, ready to amaze again with major new developments. The appointment with Maison&Objet is a key moment for the brand, which continues to explore new frontiers in the world of design and fragrances, affirming its commitment to creating unique olfactory experiences and seeking excellence and innovation.