During the 62nd edition of the Genoa International Boat Show, held from September 22 to 27, 2022, Euthalia Fragrances introduced a groundbreaking innovation in the world of nautical events: Blue Essence, the official fragrance of the event, marking the show as the first major international event to feature its own olfactory identity.
Blue Essence is designed to capture the essence of the freedom and vastness of the sea. The fragrance opens with fresh, citrus notes of bergamot and lemon, leading into the robust aromas of the open sea, followed by a marine accord that blends harmoniously with delicate floral nuances, adding a touch of elegance and refinement. This olfactory composition is not just a scent but a true sensory journey that evokes the immensity and beauty of the sea.
The Genoa Boat Show thus became a unique multisensory experience, thanks to strategically placed 2500 ml magnum stick diffusers along the event path. This initiative transformed the visit to the Show into a memorable olfactory journey for the more than 120,000 visitors, making the experience even more immersive and exciting.
Euthalia Fragrances, with a booth entirely dedicated to the launch of Blue Essence, captured the enthusiasm of the attendees. Presenting this fragrance as one of the main novelties in their collection, Euthalia continued to demonstrate its capability for innovation through the creation of olfactory identities that enrich not just spaces but personal experiences as well.
The launch of Blue Essence at the Genoa International Boat Show not only marked a milestone in olfactory innovation in the world of yachting but also strengthened the connection between Euthalia Fragrances and the luxury maritime sector. With the introduction of this fragrance, Euthalia Fragrances not only enhanced the visitors’ experience but also established a new standard for international events, showing how an olfactory identity can become a distinctive and memorable element of any event. We look forward to the 2023 Boat Show with excitement, as we continue to explore and expand the frontiers of olfactory innovation, always true to our mission of enriching the sensory experiences of our customers.