Friday, October 4, marks the beginning of a weekend that promises to be extraordinary for perfume enthusiasts and visitors to the city of Alba. On the eve of the official launch of Bianco d’Alba, the new olfactory logo of the International Alba White Truffle Fair, Euthalia Fragrances is proud to present the scent that embodies the essence of the Langhe and the timeless elegance of the white truffle.
Scent which will be officially unveiled on Sunday, October 6, at Round, located at Via Calissano 3A, in the heart of Alba, is the result of months of meticulous work, research, and passion. Created to celebrate the excellence of a land rich in history and culture, Bianco d’Alba is proposed as an olfactory masterpiece that tells not only of the precious white truffle but also the unspoiled beauty of the Langhe hills.
The Olfactory Pyramid of Bianco d’Alba: A Unique Sensory Journey
Each element of the olfactory pyramid of Bianco d’Alba has been carefully selected to evoke the natural wonders of the Piedmont region and the refinement of the white truffle, the undisputed king of international gastronomy.
– Top notes: The fragrance opens with an intoxicating combination of white truffle, rose, and bergamot, which immediately captures the senses, evoking the distinctive and mysterious aroma of autumn woods and the warmth of the most prized harvests.
– Heart notes: The fragrance then evolves into a warm and enveloping heart, thanks to the presence of sandalwood, cedarwood, and musk, which represent the strength and solidity of the Langhe’s earth, perfectly balancing softness and intensity.
– Base notes: Rounding out this extraordinary composition are persistent notes of patchouli, amber, and white musk, which add depth and lasting power to the fragrance, like a memory that remains etched in the mind for a long time.
A Weekend of Unique Events: The Launch of Bianco d’Alba
The launch of Bianco d’Alba comes at a particularly significant time for the city of Alba and the entire region. The Truffle’s Eve, celebrated at midnight on October 1, officially marked the beginning of the white truffle hunting season, with notable figures such as three-Michelin-starred chef Enrico Crippa with his restaurant Piazza Duomo in Alba and distinguished guests like Francesco Lollobrigida, Minister of Agriculture, and Alberto Cirio, President of the Piedmont Region, participating. This event, which brings together tradition, excellence, and culture, was the perfect prelude to the launch of the great novelty of 2024.
During the weekend of October 5th and 6th, guests will be welcomed into a fascinating olfactory journey at the showroom of Round, partner of Euthalia Fragrances and the International Alba White Truffle Fair in the creation of Bianco d’Alba. This journey will allow participants to immerse themselves in the world of the fragrance, exploring its various facets through a series of olfactory analyses and sensorial aperitifs, designed to reveal the secrets and curiosities of Bianco d’Alba up close. Throughout the weekend, guests will experience a unique atmosphere specially created to enhance the beauty and complexity of this new fragrance.
The weekend’s main event will be the official and institutional presentation, which will take place on Sunday morning at 11 a.m. On this occasion, the project and the story behind the creation of Bianco d’Alba will be unveiled, a fragrance that aims to become an icon in the olfactory world. The events will continue through Sunday evening, offering a unique opportunity to discover in advance Euthalia Fragrances’ latest, beautiful creation.
Bianco d’Alba: An Olfactory Icon for the International Alba White Truffle Fair
The International Alba White Truffle Fair, which will kick off this year on Saturday, October 12th, is one of the most anticipated events worldwide for truffle and haute cuisine enthusiasts. In this context, Bianco d’Alba is set to become the olfactory symbol of the event, a fragrance destined to leave an indelible mark on the hearts and homes of hundreds of thousands of visitors from around the world.
Like a work of art that tells the story of a land, Bianco d’Alba is destined to become much more than just a fragrance: it will be the olfactory memory of an unforgettable experience. A tribute to the white truffle and the Langhe, a symbol of excellence that carries with it the warmth, tradition, and passion of a land that has always captivated and inspired.
We eagerly await the official unveiling of Bianco d’Alba, a fragrance set to become an icon of the Italian and international olfactory scene. We look forward to welcoming you in Alba to discover this wonderful creation together.
Euthalia Fragrances, the art of fragrance. Bianco d’Alba, the essence of a marvelous land.